The Concept Paper for a New Product: The Kickstart of a LPPD Project

Lean product and process development is not an easy undertaking, neither to understand nor execute. The concepts, tools and practices are often found to be technical, complex and counterintuitive, making it a challenge to launch new initiatives.

Luckily, there is a tool that can help remedy this ever-common problem: the Concept Paper.

“As more companies engage in the transformation of their product development system and the whole enterprise using the Lean Product and Process Development (LPPD) approach, there is a need for better understanding of some of LPPD’s key practices,” writes Jose Ferro of Lean Institute Brazil in his new white paper on concept papers. “One important yet frequently overlooked tool is the concept paper, a fundamental mechanism to kickstart a new project. This article will present the concept paper, define its purpose, outline its main content elements, and explain its importance to a LPPD transformation.”

You’ll learn:

  • The purpose and importance of the concept paper in a LPPD transformation
  • What a concept paper must consist of in order to be most effective
  • Who should be given responsibility for writing and presenting the concept paper
  • The process for studying and researching all of the information and data necessary for writing
  • And more.

Read the whitepaper here.